Urban Edge, Timeless Ethos - GDMR-Aligned Evolution of BLT Elements for Kenneth Cole
Titan
The Client
About Company
Titan has emerged as a dynamic powerhouse in India’s Lifestyle landscape, leading the world of Jewellery, Watches, & Eyecare sectors with iconic brands like Tanishq, Mia, CartLane, etc., With a remarkable foundation in design, trust and innovation Titan continues to diversify into Indian and Western fashionware, Fragrance, and Fashion accessories, strengthening its footprints in the International merchandise.
Pain Point
The initial product design faced issues due to a lack of visual appeal and innovation. The designs failed to meet the expectations of the consumers, failing to resonate with the target audience. Hence, the strong market momentum of the product was disrupted during the launch, impacting the rollout. The key visual was initially delayed, but once received, the revised designs aligned perfectly with the brand standard.
Challenges Addressed
GDMR has established itself as a trusted and game-changer in an overcrowded market. It has carved a niche as a design-led establishment by pushing creative boundaries while maintaining precision and brand integrity. We craft designs that are bold and stand out to reach a greater audience.
Solutions
GDMR encountered initial challenges aligning with the client’s vision during the conceptual stage; however, once adapted, we stepped in with high-impact Graphic Design and included creative content development, high-impact visuals, and strategic in-store branding using tools like Adobe Illustrator and Adobe Photoshop that elevated the brand exposure, recall and recognition.
Results & Impact
- Swift delivery within 15 days
- Enhanced brand exposure and recall
- Designs aligned with brand identity
- Stronger audience engagement through consistent visual storytelling
- Received positive client feedback for the originality and creative design
Extraordinary design and impactful market response resulted in awarding GDMR with additional projects to advocate the brand image of Titan, leveraging our competence in creative vision, unwavering consistency, and culturally grounded strategic alignment.
More Print & Campaign Execution case studies
Titan Edge Camo Focal Point
Titan Raga Beautiful Together Focal Point
Kenneth Cole Focal Point
GDMR with Titan
Large format, packaging, POSM and installation.
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